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Cartouche is a French word that means oblong box and refers to the shape found around the images of important priests discovered in some ancient Egyptian temples. Murry Hope, an English lady and practitioner of Egyptian magic, using the ancient Egyptian writing system of cartouche and hieroglyphics for self-understanding and awareness invented the Cartouche system in 1983. Hope chose the name Cartouche for the card set because after 30 years of study she felt that "it encapsulates the archetypal and powerful energies known and understood by the ancients and embodies them in identities recognisable in today's world." She and Jed Collard formed Ostaris Publications and published the first 3,000 decks that same year. In 1984, Collard sent some sample cards to St. Martin's Press and they immediately responded with an offer for the worldwide rights to print and distribute them, but wanted Hope to expand the small instruction booklet into a large book which she did. St. Martin's Press then doubled the size of the cards and produced the expanded booklet in a hardback format as "The Way of Cartouche."